Who would be the audience for your media product?

QUESTION 4

Demographically my audiences are between the ages of 15 and 22 and are typically middle class citizens. The gender of my target audience is both male and female with perhaps there being just a bit more in there for a male audience. Psychographically my target audience has a range of preferred music with chart and hip-hop being the most preferred genre. My ideal target audience are also likely to be interested in many sports. I made my magazine contain reference to sport for those people. In terms of shopping habits my target audience would typically shop at Burtons or JD, however for music they would probably use I-tunes and for films Blockbuster. However despite this there isn’t a specific label of clothing my target audience would wear.

 

In my audience research I found surprisingly many people were interested in a slightly rock/metal genre of magazine. However on a personal level I had little experience regarding these genres so chose to stick with the second most popular which was hip-hop. Had I had more time I would have researched many rock/metal magazines and bands until I gained enough knowledge to produce my own.

 

I think my target audience would buy a magazine to gain information regarding their most favored music genre. However it is possible they may be interested in major sporting news. Typically from my results I found the most common amount of disposable income my target audience earns is £20 a week. Also I learnt they are attracted to advertising this encouraged me to add some on my cover magazine.