QUESTION 3
I personally think a media institution such
as IPC would be the perfect publisher for my magazine based on a number of
reasons. First of all my target audience is extremely vast. With so many
possible buyers it would make sense for a big company to snap up the
opportunity of selling so many copies. Also IPC’s advertising pull is very
large as well it can advertise products in previous magazines as well as its well-known
website. Using IPC’s advertising pull is vital as well so making my magazine
fit the criteria they require to advertise my magazine would be important.
However despite this there are many benefits of going with a smaller publisher,
because it would be far cheaper to advertise, therefore profits would increase
providing people see the advertisements.
I believe with the help of market force
(IPC’s) distributor I could get copies sold into WH smiths. The reasoning
behind this is that my magazine appeals to so many different kinds of people it
would be sure to rake in profits not only this but it only costs £1.50 making
it far cheaper than any other magazine in its field. Although I am confident of
my magazines success I am aware that 9/10 magazines fail within their first
three years of sale.
To further my magazines popularity I will
most likely link it to a radio station as a sister product. Not only this, it
is also likely my magazine will perform charity events to gain even more
renown. I will shops such as Burtons as my advertising revenue In order to gain
more publicity from my target audience as Burtons is where they would be likely
to shop.
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